Black background with white text that says "sleep better nyc" with a smiley face and a star in the design.

Client:

Sleep Better NYC

Strategy + Approach:

Brand identity

Sister brand identity

Website Design + Development

Search Engine Optimization

Analytics

Laptop displaying the homepage of Sleep Better NYC, a sleep coaching service. The screen shows a bed with rumpled sheets and pillows, with text about expert sleep coaching from the city that never sleeps.
A color palette featuring four shades labeled Charcoal, Dream, Earth, and Pillow, displayed as small color swatches with text labels underneath.
Multiple digital screens displaying websites about sleep, sleep coaching, and sleep products, with images of beds, sleep experts, and informational content.
Text saying 'sleep better nyc' with a grey hand pointing to the right.
Text graphic that reads 'sleep better nyc' in large, gray letters on a black background.
Graphic text that reads "sleep better nvc" in large, stylized font with a dark background.
Illustration of a bed with the text 'sleep better' and 'nyc' underneath.
Logo for Dental Sleep Coach with stylized sun and star icon.
Text in a graphic reading 'dental sleep coach' with an illustration of a sleeping person to the right, and a line of smaller text below that says 'by Sleep Better NYC'.
Logo with a beige nightcap, text reading 'dental sleep coach BY SLEEP BETTER NYC' in different font sizes and colors.
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