Services

Thoughtful design systems for organizations that need clarity—not noise.

I work with small businesses and non-profits to build brand and website systems that are clear, functional, and realistic to maintain. The goal isn’t novelty or trends—it’s structure that supports real work over time.

Clear scope. Honest timelines. Fewer surprises.
Design decisions that serve the work—not just the launch.

This work is collaborative, structured, and shaped around how your organization actually operates. Before anything is designed, time is spent understanding what already exists, where things feel unclear, and what needs to function better moving forward.

People-First Approach


Everything starts with understanding your organization, your constraints, and what you actually need—not what you thinkyou should need. The work is collaborative, practical, and grounded in real conversations.

A Focus on Quality


We hold our work to high standards. We focus on sustainable results built on smart strategy and real insight.

Reliability You
Can Count On


Clear timelines, clear communication, and follow-through. I meet deadlines, stay engaged, and don’t disappear once the site launches.

Proven Process,
Flexible Execution

There’s a clear process behind every project, but it’s never rigid. The structure adapts to your needs, your content, and how your work actually functions day to day.

Strategy-led brand foundations and visual identities built for clarity, consistency, and real-world use.

  • Clarifying positioning and visual direction

  • Building identity systems that are cohesive, usable, and durable

Brand & Identity Systems

    • Brand discovery and positioning

    • Logo design or refinement

    • Color palette and typography system

    • Visual direction focused on clarity and usability

    • Typically 2-4 weeks, depending on scope and feedback cycles

    • This work prioritizes structure before aesthetics

    • Built to scale and adapt as your organization grows

Investment: Most projects fall between $1,500–$2,200, depending on scope and complexity.

website design

Clear, functional websites designed around structure, usability, and long-term maintenance.

  • Designing sites that communicate clearly and reduce friction

  • Building systems that are easy to update and realistic to maintain

  • • Site strategy and structure planning
    • Custom page design
    • Responsive design across devices
    • Platform setup and configuration
    • Basic SEO and performance considerations

    • Most projects run 4–6 weeks, depending on size, content readiness, and complexity.

    • The focus is clarity over novelty. Decisions are made based on how the site will be used day-to-day—not trends or unnecessary features.

Investment: Website projects typically begin at $3,000. Larger or more complex builds are quoted accordingly.

Ongoing design support for organizations that need consistency, refinement, and trusted follow-through over time.

  • Supporting evolving needs without starting from scratch

  • Maintaining alignment as content, programs, or priorities shift

DESIGN RETAINERS

  • • Ongoing design updates and refinements
    • Layout adjustments and visual cleanup
    • Light strategy support as needs evolve

    • Monthly or quarterly engagements, structured around your workflow and priorities.

    • This is best suited for teams who value continuity and want design support that understands their system—not just individual tasks.

Investment: Retainers typically range from $400–$1,200 per month, depending on level of support and ongoing needs.

Select illustration and artwork created for brands, organizations, and special projects. This offering is intentionally limited and taken on a case-by-case basis.

  • Illustration work designed to support brand systems, campaigns, or storytelling

  • Hand-drawn or painted artwork adapted for print and digital use

  • Projects where illustration adds clarity, character, or narrative—not decoration

  • Availability is limited and scoped intentionally

Illustration for Brands

    • Brand illustrations and visual assets

    • Custom artwork integrated into identities, websites, or campaigns

    • Final files prepared for intended use

    • Varies by scope; most illustration projects are completed within 2–4 weeks

    • This offering is selective and availability is limited

    • Personal commissions and seasonal artwork are handled separately and are not always open

Investment: Custom brand illustration projects typically begin at $500, depending on scope and usage.

Every project begins with a conversation to confirm fit, scope, and expectations.
Clear timelines and deliverables are established before any work begins.

LET'S WORK TOGETHER