Branding + websites for
small businesses and non-profits

Clear, structured design for organizations that want something functional, thoughtful, and built to last.

I work with small businesses and non-profits to create brand identities and websites that bring clarity to what they’re doing and where they’re headed.

Whether you’re starting from scratch or refining something that already exists, the goal is the same: a system that makes sense, feels cohesive, and can actually be used.

I focus on building brand and website systems that are clear, functional, and realistic to maintain.

The work starts with understanding what already exists, where things feel unclear, and what the organization actually needs moving forward. From there, we build structure before visuals—so the end result is cohesive, usable, and built to last.

Services

Brand & Identity Systems
Strategy-led brand foundations and visual identities—logos, color, and typography—built to work together.

Website Design
Clear, functional websites focused on structure, usability, and long-term maintenance.

Design Retainers
Ongoing design support for updates, refinements, and evolving needs over time.

Illustration for Brands
Select illustration and artwork created to support brand systems, campaigns, and storytelling.

I bring over a decade of experience in branding, web design, and visual systems—working with small businesses, non-profits, and mission-driven organizations.

My background spans independent work, agency environments, and long-term client partnerships, with an emphasis on clarity, structure, and thoughtful execution.

The process is collaborative and straight forward.

We focus on:

  • understanding what already exists

  • identifying what’s working and what isn’t

  • building a system that fits your actual needs

Client Reviews

Many people can design something, but it takes someone really gifted to walk along with someone during the process and truly come up with something that suits them. I find that working with rachel, I often see what she’s come up with and think “that’s what i meant!” when I see her design. She spends so much time getting to know you- your brand, your vision, so that when it’s time to design, she has a sense of who you are. I can’t recommend her enough. 

Stephanie ,Founder of Konbit Haiti

“When I wanted to grow my online presence for my new sleep coaching business, putting all of the information and links on my website in a was overwhelming.  Rachel was incredibly helpful in organizing my ideas and making the multi-page website aesthetically pleasing and easy to navigate. She helped design my brand kit for logos, fonts and colors that helped me develop and grow my social media as well. I've already referred her to a friend and will continue to do so!”

Teresa, owner of Sleep better NYC

“Rachel has been great to work with in branding and designing a logo for my business. I came to her wanting a new logo but having no idea what I was looking for. She asked me great questions and then created multiple ideas. Then she continues to refine it more and more until my response became "That's it!" Thank you Rachel for your persistent and wonderful work!”

Katie, owner of Unified Being