Black background with white text reading 'Lucas Scott Roberts' and a smaller line below stating 'Award winning speaker, teacher, and leader.' A decorative element resembling an open book or tablet with a stylized 'M' is at the top right.

Client:

Lucas Scott Roberts

Strategy + Approach:

Brand identity

Online Course cover

Two images of book covers titled "The Man Maker Course" by Lucas Scott Roberts. The top cover depicts an outdoor scene with men gathered under a large tree, with one man speaking to the group. The bottom cover shows a man standing and speaking to a crowd of men, women, and children outside, with a building in the background.
Color palette with six swatches labeled Forest, Steel, Rust, Olive, Spruce, Path.
Logo with an outline of a trophy and the text 'Lucas Scott Roberts' and 'Award Winning Speaker, Teacher, and Leader'.
Logo of William Lucas Speaker, Teacher, Reader with a gray microphone graphic and the name Lucas Scott Roberts in large green text, encircled by the text William Lucas Speaker, Teacher, Reader.
Close-up of the T-Mobile logo, which is a large black letter T with curved lines on the top left and right.
Logo of the Luus A. Scott Roberts Award for Award-winning speaker, teacher, and leader featuring a stylized speaker icon with surrounding curved text.
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