Name
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First Name
Last Name
Email
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Current business name (if any)
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In a few sentences, describe what your business or idea is about.
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What inspired you to start this? What’s the story or “why” behind it?
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Where are you right now in the process? (Dreaming, Launching Soon, Already Running)
Who is your ideal client or customer?
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What do you want them to feel when they come across your brand?
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What makes your business or approach unique?
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What other brands or companies do your customers currently trust or connect with?
Select all that apply
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THIS IS NOT AN EXHAUSTIVE LIST, BUT TO GAUGE A GENERAL SENSE OF DIRECITON.
What colors do you naturally gravitate toward for your brand?
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Any colors you definitely don’t want?
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Choose up to three words that describe your ideal brand look + feel.
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(Examples: timeless, natural, playful, refined, bold, cozy, minimalist, heritage, earthy, etc.)
If your brand were a person, how would they sound?
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(Friendly, confident, expert, witty, calm, adventurous, etc.)
What tone should your visuals and messaging have?
What emotions or impressions do you want your audience to have when they encounter your brand?
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Do you already have any name ideas (even rough ones)?
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Choose what resonates most
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What words, images, or ideas feel meaningful to your story?
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(Examples: heritage, craftsmanship, place, family, light, nature, community, growth, etc.)
Are there any themes, metaphors, or moods you’d like the name to connect to?
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Any types of names or words you definitely don’t want?
What are your short-term goals for your brand (next 6–12 months)?
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What’s your long-term dream (5+ years from now)?
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How do you hope people describe your brand after working with you or buying from you?
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Anything else you’d like to share before we start?
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