Name
*
First Name
Last Name
Email
*
Phone
(###)
###
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Desired date of Launch
A rough estimate is fine if you do not have a specific date.
MM
DD
YYYY
What is the name of your business or brand?
What mission statement and core values drive your brand? (if any exist today)
What are your long-term goals for this brand?
What inspired you to start this brand/business?
What makes your brand different from others in your industry?
Who is your ideal customer or client? (Demographics, interests, lifestyle, etc.)
What are their values, needs, or pain points that your brand addresses?
How do you want them to feel when interacting with your brand?
How do you want your brand to sound? (e.g., friendly, professional, quirky, wise, bold)
Are there any phrases, slang, or types of language you use or avoid in communication?
Do you have a preferred tone across different platforms (e.g., social media vs. website)?
What colors are you drawn to or do you want to avoid? Why?
Are there particular fonts or styles you love or hate (e.g., serif vs sans-serif, modern vs vintage)?
Do you have a mood or aesthetic in mind for your brand (e.g., minimal, playful, rustic, elegant)?
What imagery or symbols feel aligned with your brand?
Do you have any brands (inside or outside your industry) whose look you admire? What do you like about them?
Any design “no-gos”? (Colors, styles, symbols, etc. you absolutely don’t want to see)
Where will this brand identity be used most? (e.g., website, social media, packaging, email, print)
Do you need help with any specific or tangible brand assets? (e.g., social templates, business cards, website)
Describe your brand in 1–2 sentences as if explaining it to a friend.
What do you want people to remember most after encountering your brand?
If your brand were a feeling or experience, what would it be? (e.g., walking through a forest, attending a chic city event, reading a cozy book)
Do you have a Pinterest inspiration or mood board created? please share it here as this can be a key component to understanding your vision based on what you're drawn to!
